The Heritage Hall
Featuring L.A. Schmitt Cosmetics · Since 1925
One company.
One century.
One chapter in the story of German skincare.
Section 02 · Exhibition Introduction
1925
Wall Text · Plate I
Germany, 1925.
Before skincare became a global industry, German formulation culture was shaped by pharmacists, laboratories and botanical expertise.
This hall explores the origins of German skincare through one of its enduring institutions. The story of L.A. Schmitt is also part of the story of CURATED BY NAFORMA itself.
Section 05 · Archive
Plates From the Archive.
A small selection of photographic plates and documents drawn from the L.A. Schmitt archive — fragments of a century of German formulation practice.
- Entry N° 011925
Catalogue 01 / 04
The Founding Laboratory
The original L.A. Schmitt laboratory in Hamburg — a workshop of glass, brass and quiet precision.
The first formulations were developed here in close dialogue with pharmacists and dermatologists.
- Entry N° 021928
Catalogue 02 / 04
The Apotheke Distribution
By the late 1920s, L.A. Schmitt preparations were stocked in apothecaries across Germany.
The pharmacy counter, not the department store, was the first home of German skincare.
- Entry N° 031936
Catalogue 03 / 04
Instruments of Formulation
Brass microscopes and precision balances — the everyday tools of an emerging discipline.
Formulation in Germany was, from the beginning, a scientific practice.
- Entry N° 041952
Catalogue 04 / 04
Post-War Manufacture
The post-war bottling line — a return to craft after years of interruption.
Continuity of formulation became, for L.A. Schmitt, a quiet act of cultural repair.
Section 06 · Permanent Exhibition
The Evolution
of CURATED BY NAFORMA.
NAFORMA documents more than a century of German skincare culture, scientific discovery and formulation expertise.
Through archives, institutions, formulations and historical records, NAFORMA explores the ideas, principles and traditions that have shaped G-Beauty across generations.
Ritual of Care · 1882
Drag the jar to walk through the eras
The Future
Scroll horizontally · Six eras · A civilization of German skincare
Permanent Exhibition · CURATED BY NAFORMA
Section 07 · Heritage Recommendation
Curated From This Tradition.
A single object selected from the L.A. Schmitt heritage — presented here as an exhibition piece, not a product on a shelf.
Heritage Recommendation · Made in Germany
Botanical Facial Tonic
Gesichtspflege für empfindliche und trockene Haut
A gentle facial tonic with calendula and chamomile, formulated in the L.A. Schmitt tradition since 1925. Crafted for sensitive and dry skin — a contemporary expression of a century-old pharmacy heritage.
- Origin
- L.A. Schmitt · 1925
- For
- Sensitive · Dry Skin
Section 08 · Curator's Note
Why This Hall Matters.
NAFORMA selected L.A. Schmitt Cosmetics as the opening hall of the Museum of NAFORMA because it represents the roots of German formulation culture — and a century-long commitment to skincare craftsmanship.
This hall is not simply the story of one company.
It is a window into the origins of German skincare itself.
Curated in Germany · NAFORMA · Hall I of IV
